What is A/B testing? July 14, 2015 / Lan Ho / 3 Comments What is A/B testing? What are the important points? And what are purpose of A/B testing? Thank you 🙂 Sharing is caring:Click to share on Facebook (Opens in new window)Click to share on Twitter (Opens in new window)Click to share on LinkedIn (Opens in new window) Question Previous post How can we fake geolocation on mobile devices? Next post What's difference between defect severity and priority? 3 Comments Phuoc Nguyen July 14, 2015 at 7:56 pm Hi cLan, As I know, A/B testing is look like: you have two versions of an element and a metric that defines which’s better. To determine which version is better, you subject both versions to experimentation simultaneously. In the end, you measure which version was more successful and select that version for deployed on PROD. For example: ” You have two designs of a website: X and Y. Typically, X is the existing design , and Y is the new design. You split your website traffic between these two versions and measure their performance using metrics that you care about (conversion rate,sign up rate, login rate, etc.). In the end, you select the version that performs best.”. In my real case, when I plan to do A/B testing between search function version 1 and search function version 2, I need tool to support the measure. Here is “Piwik”, to collect data how often user uses for v1 and how often user uses for v2. From that, we can get feedback to decide which’s version is better. Any idea is welcome. Hope this help, PN Thanh Huynh July 14, 2015 at 9:25 pm @Lan, I think Phuoc’s answer is quite clear. The idea behind A/B testing is to make sure we build the right thing that converts. @Phuoc, Awesome answer as usual 🙂 Lan Ho (Post author) July 15, 2015 at 8:53 am Thank you for your answer Phuoc :). This helps me understand more clearly about A/B testing 🙂 Leave a Reply Cancel replyYour email address will not be published.Comment Name Email Website Save my name, email, and website in this browser for the next time I comment.